Glossary

Plain-English meanings of the terms used in PinMarks and its reports.

Updated October 2026

Terms

WCAG
Web Content Accessibility Guidelines, the international standard for accessible websites. Levels A, AA and AAA go from basic to strictest; AA is the common legal target.
ADA and EAA
The Americans with Disabilities Act and the European Accessibility Act, laws that expect websites to be accessible. PinMarks lets you scan against WCAG 2.1 (best for ADA) or WCAG 2.2 (best for the EAA).
axe-core
The open-source engine PinMarks uses to detect accessibility problems.
AEO / AI search
Answer Engine Optimization: making your site easy for AI assistants and AI search to read and cite, for example by allowing AI crawlers and adding structured data.
llms.txt
A plain-text file at your site root that gives AI tools a short guide to your site.
Structured data (schema)
Machine-readable markup that tells search engines and AI what a page is about, such as an Organization or FAQ.
Canonical URL
The preferred address of a page, used to avoid duplicate-content problems.
Core Web Vitals
Google's measures of loading speed, responsiveness and visual stability, including LCP.
Content Security Policy (CSP)
A browser security setting that decides which scripts may load on your site. It may need to allow the PinMarks domain.
Webhook
An automatic message PinMarks sends to a URL you choose when something happens, such as new feedback.
MCP
Model Context Protocol, a standard that lets AI assistants connect to tools and data such as your PinMarks feedback.
OAuth
A secure sign-in method that lets an app access your account without you sharing your password. Used by ChatGPT, Claude.ai and Codex to connect to PinMarks.
Guest
A client or reviewer invited to a project without joining your team.

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